Starting with idea generation, I had a bit of a ponder on the way home as to how I should approach the brief with the band in mind. They have a very distinctive tone of voice, colourful, shameless and in your face.
Thinking this made me harken back to the origins of their name, which was originally “Happy Meal Limited”.Naturally, they were forced to change to the abbreviation when the band garnered popularity. Reflecting on this gave me a eureka moment, what If I referenced the original name, having the band members hanging out or wearing clothing related to fast food restaurants.
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