Evaluation: Penguin: Animal farm design outcomes

I re focussed my efforts and started to approach the brief quite differently thanks to the Ipad. It is now so easy to practice colour, layout, lighting, type etc within the earlier stages of production.

 

From this initial draught, I resulted in three different designs. 

Starting to work digitally made the project take a turn for the better. The idea was to follow the image of Stalin biting on an apple, like a suckling pig, but felt the work didn't convey the idea effectively. This also went for the screaming pig mouth and teeth shaped like a moustache The idea was to have the animals within the mouth, but compositionally didn't work out.

Thanks to peer feedback the portrait of the pig with features of Stalin was chosen. This at least didn't render the previous character design work pointless. In hindsight I consider the resulting image to be the least interesting in a design sense, and also feel that the image wasn't tonally appropriate for penguins representation of the book.

That being said, I really started to be considerate about layout and the way type can be used as part of the illustration, rather than simply placed atop or behind it. The brief also helped me to learn and understand what the Ipad was capable of, resulting in three quite different, experimental outcomes